W eb SEO @ Compunet SystemsEnsuring your website is a success is not just in the looks and layout of your website, some consideration needs to be taken in to account on the website for instance content, headers, titles and even the html code have their parts to play in today’s page ranking and SEO page scores systems that have a direct impact on your sites position in organic search engine results meaning more people will find your website. This is why at Compunet Systems we look at each aspect of your website, then we build an outline of what needs to be done to improve the bad points and introduce other ways to help improve the website overall positioning in organic results.
If you require a service that uses only legitimate methods and has many years of experience with internet technologies or you just want a can do solution then Compunet Systems can provide a SEO service suited to your business needs.
We have created a brief outline of what search engine optimization or SEO involves with a little on the technologies and terminology that we expect you will experience along the way and we have incorporated a section on what results you could expect from us at Compunet Systems if you decide to choose us to develop your websites SEO solution.
We are in the process of creating a guide for those who want to understand more about SEO and be more hands on, there 25 optimizations we have suggested in the guide, coming soon.
What is a search engine?
• Onsite optimizations include quality of content and html code validity.
• Web Server Configuration, .htaccess, robot.txt, sitemap files and friendly URL’s.
• Offsite optimizations include social media channels and backlinks.
What is Traffic, Page Rankings, SEO Score and Organic Search Results?
This is the name for visitors you have to your website, there are different types of traffic for example Direct traffic, Organic Traffic, back link traffic, social media or user channels and campaign generated traffic are traffic types, there are also non-user traffic like bots/ trawlers that visit sites to index them on search engines. Direct traffic is where visitors type the URL directly into the browsers address bar like www.yoursite.com and organic traffic is where users have entered a certain phrase or keywords and they have matched the keywords and or phases the search engine has indexed your site under, you can use analytics to check were your traffic is coming from.
Page Ranking (Good backlinks, quality of content and reputation), Authoritative Links help is based on quality and quantity of your content, authoritative linking from other sites back to yours and the authority or reputation of your site, and these factors have an impact on your SERP (Search Engine Results Page) rank .
The SEO score is normally a percentage of the amount of optimizations found in your website like the titles using the correct keywords found in your content and images compressed and have extra code in for the alt tag for extra keywords, quantity of code to content, speed website loads and so on, it is just a gauge to how optimized your webpages are.
Organic Search Results
The result of a search engine query/search by a user to find relevant information on his/her search criteria, if the keywords matched your webpage indexed keywords then the SERP rank is used to define what position your site will appear in the organic search results, organic search results are the non-paid results in a search engines results page.
What is a PPC campaign?
A Pay Per Click (PPC) campaign is where the website has paid for advertisements their results or advert is displayed higher up the results normally but not necessarily in a add section, PPC can help with targeting additional keywords for your website but at a cost, this cost is normally worked out based on a maximum value you can set for a click, if a user sees the add and clicks on it, the value you set for a click is deducted from your account, regardless if the user buys anything from your site or just closes it after 1 second so its important to ensure your website keeps users engaged and interested in the content on your website.
What is social media?
Social media are websites that the general public use to share information, talk, mail and so on, business use these channels to engage with their customers to acquire information like to what improvements to services they can provide to launching new products and spreading the word on promotions and so on, these channels also show potential new customers other peoples experiences with you and your willingness to engage with them and answer questions, take on any good ideas and listen to their experiences.
What is SEO?
The term SEO is used to mean search engine optimization, this is the process of looking in to specific keywords and or phrase that your business would like to use to target people searching for those phrases that contain these keywords from the search engine searches, for instance a car dealer would aim at words like motor car and new car or vehicle and perhaps the area they are in, then once these keywords have been identified the site content, headers, titles and all the other optimizations are put into place so the website has a higher chance of being on the top of the organic search results for the targeted keywords, that is at the top of the none (PPC) or pay per click adds for those search words. It is recommended after web design has taken place search engine optimization should be considered to help promote your site and gain a higher page ranking which will help with getting those organics traffic clicks/hits which increase your sites popularity factor which also helps in climbing up the search engine results pages.
What results can I expect?
After the works are completed the website is zipped up that is compressed in a windows executable file and delivered by either email attachment or internet download, this then can be unzipped or the executable has built in ftp, that is file transfer functions in it which means no extra software will be required to upload your site to your hosting provider, fast, efficient and easy.
What extra steps can I do to promote and drive traffic to my site?
Promote the URL on business cards and stationary.
Add the URL to any advertising adds that your business has.
Engage more on social media channels, promotions and offers.
Offer discounts/cash backs on customers who write reviews on social channels like google+
Update content and create new content regularly.
Compunet Systems SEO check list.
So is your Business ready for website SEO check list:
What is the websites purpose, sales, post/blogs, point of presence, information)?
What does that website need to achieve, its main goal.
Setup or agree to the setting up of Social Media Pages.
Provide reviews when possible.
Provide list of targeted keywords for analysis.
Provide registered company and vat numbers.
Provide business logo in high res (jpg, png, gif, psd, tiff, ai) pref ai.
Create New Articles – Content and Their relevant titles and short description.
Provide New/Services Product Information or Data and images.
Liaise with business partners on request for backlinks.
Websites we have provided SEO improvements for
Website http://www.mediacoaches.co.uk -> Targeted Keywords (pinewood, studios, coach and hire)
First Page for Phrases (Associated with clients business)
Pinewood coach hire
Pinewood studios coach hire
Limited amount of content.
No new content.
No social channels.
Site achieved client’s requirements.
Site SEO was in budget.
SEO Packages @ Compunet Systems that we provide:
Standard (Onsite Improvements)
We will analysis html code and structure, update code and add SEO improvements to the website.
Pro (Onsite and Server Configuration)
All the Standard package plus check server configuration, domain configuration and implement friendly URL’s
Expert (Onsite, Server Configuration and Offsite)
All the Standard, Pro package updates plus Social Media, PPC Campaign and Backlinks.
Ultimate (Onsite, Server Configuration, Offsite and Digital content)
All the Standard, Pro, Ultimate updates plus create digital content editing and creation for website and social channels.
We also provide bespoke web coding solutions in PHP, Perl either WIMP,WAMP or LAMP and for applications .net.
Our terms and conditions apply to all packages please read them for further information on these packages.
What can Compunet Systems do for my business?
Increase the figure on your bottom line?
Through our vast IT expertise we can help to improve your bottom line. Everyone is in business to make a profit and run a successful company at the end of the day. In today’s current economic climate downtime is measured in pounds sterling not hours and minutes.
High level of service
Is the main reason our customers renew their service and support contracts with us year after year with an enviable customer retention ratio that any company would be proud of.
With a combined experience of over 20 years within the IT industry we are familiar with all of the mainstream manufacturer’s products and base our recommendations on the most reliable, cost effective and expandable solution to suit your individual businesses needs. We know how frustrating and stressful it can be for you and your employees when things go wrong and we are always on hand to get any issues resolved as soon as possible.
We'll take you through every stage with our simple KISS system, without the jargon and leaving the technical stuff in the safe hands of Compunet Systems.
Call us now on 020 8177 3887
or email us your requirments and any design work for a free estimate.
We provide Web Design, IT Support and Maintenance services to London and the surrounding areas, please call for more information.